“Without a TV campaign, but a vast investment in developing the game itself and its viral content… there is no doubt that the web game “Bamba and the Magic Kingdom” is a “marketing for kids” school.”
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“Playful Shark is an Israeli game development studio that specializes in designing games for brands, messages or concepts”
“The Bamba games are a good case of success that marketing people should try to replicate”
“The idea of gamification is to take the mechanics of computer games, like those of other games, and combine them in areas which have never been considered fun”. An interview with Dudi Peles.
“I am not sure what made us win the GameIS award, but I can say that we invested in this game tons of work, to deepen the content, the graphics and the sound… We tried to create a play experience that will be unique and addictive”
“An interview with Dudi Peles, one of the most active people in the local gaming industry. Dudi approaches the field from various directions: research (Ph.D in STS, Bar-Ilan University), academic (as a lecturer in game development programs), community (GameIS) and as a co-founder of Playful Shark.”
“The local industry may be tiny, but it bears some beautiful ideas: where else would one come up with a “wheelchair driving simulator”, demonstrating how the world seems from the perspective of disabled people?”
“In HOT’s fast broadband internet website, you can get informed about the service; but did you know that a flash game was created in order to demonstrate the communication speeds?”
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